The next evolution in vehicle technology was recently revealed at the Consumer Electronics Show (CES), held earlier this year in Las Vegas, USA. On display at CES was in-car sensor technology, which is viewed as a vital component to the full deployment of self-driving cars.
What is CES?
CES is an annual trade show held every January in Las Vegas and organised by the Consumer Technology Association (CTA). At CES, a host of start-up companies demonstrated new vehicle technologies to global automakers.
What is in-sensor technology?
This technology analyses and watches drivers, objects and passengers inside vehicles. Alerts are generated on various adverse driving behaviours, including unfastened seat belts and drowsiness. What’s more, users are even alerted to mistakes such as leaving wallets in the backseat.
Data from the cameras is analysed with image recognition software in order to determine whether a driver is getting sleepy, is looking at his cell phone or the dashboard, or is turned away.
Who are the main role players in this technology?
Various high-profile companies are involved in the research and development, including Silicon Valley’s Eyeris Technologies Israel’s Vayyar Imaging Ltd, eyeSight Technologies and Guardian Optical Technologies, Sweden’s Smart Eye AB, and Australia’s Seeing Machines Ltd. Many of these companies have already signed undisclosed deals for production up until the year 2020 and beyond.
How will it benefit companies?
This technology will be invaluable to companies with large fleets and will also help automakers and ride-hailing companies earn money from data generated inside the vehicle. It will ultimately result in enhanced safety in the short-term, and revenue opportunities in the future.
What does the future hold for in-sensor technology?
At this stage, self-driving cars are not widely prevalent, and most self-driving cars are still stuck at the testing stage. However, as self-driving cars gain broad acceptance, monitoring cameras and artificial-intelligence software will likely create a more customised ride for passengers. At the moment, in-sensor technology mainly serves a security purpose for companies; however, with these new features, ordinary consumers will be encouraged to use and explore this technology.
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