What is Geofencing?

25 August 2020

Geofencing is the practice of creating virtual perimeters in a certain environment and has multiple practical uses for a number of industries. By working with GPS trackers, geofenced areas are designated for various purposes, and is used to track movements of people, equipment and vehicles for those who need to know what’s going on in those designated areas, whenever needed.

When integrated with communications technologies, geofencing enables fleet managers and other such operators the visibility of when employees enter restricted zones, work areas and other sectors. For example, a delivery driver making a stop within a Covid-19 cluster, the fleet manager will receive a notification. From there, they can use Cartrack’s communicator to contact the driver to instruct them to leave or find out why they’re in the area and inform them of the area’s Covid-19 status.

Above protecting drivers, the benefits of such a system are plentiful and almost boundless.

How can it be used for fleet management?

Fleet managers can set geofences by drawing digital perimeters on the Fleetweb map, from there, there are many applications on how productivity can be boosted and how activities can be monitored.

Geofences through Fleetweb can be used to:

1. monitor productivity of your vehicles within an area,

2. create alerts if they are in an area they shouldn’t be in, and

3. understand their activities in that specific area.

Geofences are best paired with Fleetweb’s Point of Interest function; instead of a wide perimeter, a point of interest (POI) marks a specific location on the Fleetweb map. One can use POIs to:

1. label important landmarks for their business and

2. track how often their vehicles pass by them.

POIs can also be used to check the nearest vehicle from any location to observe route behaviours or assign tasks to improve operational efficiencies and responses.

Some of our customers have even used geofences as alternative ways to track job completion, such as:

1. When delivery runs are a fixed routine, setting up a geofence is used to monitor how many deliveries or pickups are made in a weekly review. For example, waste disposal companies making the same garbage pickups daily can ensure that garbage was picked up at all of the required locations easily,

2. Rental companies placing geofences in areas to check which cars are being utilised.

Think of geofences like checkpoints or ERP gantries, helping to keep track of how your revenue goes up.

How else can you make geofences work for you?

Whether you’re in logistics or engineering, or in any field where you require the application of geofencing and GPS technology, you can also apply geofences in an area to ensure your team is within the work premises at the required hours, making sure cargo (with PTO) is being delivered to the right location, setting up no-go zones for your mobilised assets, and even alerting your warehouses when a transport vehicle is nearby to get workers ready to load and unload cargo.

The possibilities can be endless when you set up geofences through Fleetweb, speak to a Cartrack relationship manager on the many creative ways you can boost productivity in your company. Fill up the form and we’ll be in touch ASAP.

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